We have collaborated with Project Seagrass for our 10th and final Marine Animal of the endangered species collection. Whilst quite an emotional moment looking back at 10 marine animals we have launched collections for, we couldn't think of a better way to round it off than collaborating with the guys at Project Seagrass. Their mission is clear and powerful, Seagrass must be preserved as a vital element in the marine eco-system for thousands upon thousands of animals. So it was a no-brainer when they approached us to collab on the latest edition as we fully support projects like this as its right up our street!
Dugongs are cousins of manatees and are commonly known as “sea cows” in the marine environment. They are threatened by seagrass habitat loss due to coastal development of industrial activities that cause water pollution, putting them in a vulnerable state of extinction. If there isn’t enough sea grass for them to eat, then they cannot breed normally. They are also sometimes victims of accidental entanglement in fishing nets. Yet another reason why we need to protect our oceans.
Here’s where Project Seagrass come in: created with the intention of reversing seagrass degradation by turning research into effective conservation action and communication through partnerships with local communities and other stakeholders.
25% of all proceeds from the Dugong collection go to Project Seagrass to help them continue the good work they're doing. Check their website out for more info! As for now, here’s Dugong. We hope you like this little fella as much as we do !
protecting whales is crucial to protecting healthy oceans. they fertilise marine ecosystems and even help us fight the climate crisis. (fun fact: on average a whale captures the same amount of carbon as 1000 trees throughout its lifetime!) sadly, plastic debris is hitting this species particularly hard and death from plastic may be more common than is currently being reported.
what's older than dinosaurs and didn't get taken out by a massive meatball in the sky? that's right, its this bad boy: the shark.
with fossil records dating back 400 million years, sharks have outlived dinosaurs and many other forms of life currently on earth. BUT here come the humans, nowadays they face their most severe threat from overfishing! meteor 0 - humans 1? now that's nota score we can get behind.
pacific walruses are under serious threat from climate change because of habitat loss. the population is dangerously in decline with only around 120,000 left globally - that's a ratio of 1 walrus per 4 or 5 people in cardiff!
with ice melting at a faster rate than ever, walrus on land must travel much longer distances - up to 250 miles round trip - to reach their food supply and oftentimes in more dangerous conditions that lead to their death.
the bluefin tuna are the largest of the tunas and can live for up to 40 years. they are incredible predators from the moment they hatch, seeking out their prey using their impeccable sight. tuna is a top predator in the marine food chain, maintaining a balance in the ocean environment.
unfortunately, most tuna populations are fully exploited making them in danger of collapsing.
the humphead wrasse is an enormous coral reef fish - growing over six feet long - with a prominent bulge on its forehead (hence its name...) and can live to be over 30 years old. governments in the coral triangle are urged to stop the trade and consumption of this species as poachers often resort to illegal and destructive fishing methods to catch them. these fish are very important in maintaining coral reef health and their declining population needs our hep.
fin fact: orcas are also known as killer whales but they're not whale at all! the largest member of the dolphin family, the orca is one of the top predators of the sea.
despite their dolphin status, they fall under victims of whaling, ignoring the international bans already in place. some fishermen view orcas as competition, as ocean pests who are decreasing their fishery supplies, and so intentionally kill the whales.
pacific salmon are important to the ecosystems in the food chain, the terrain, and the freshwater environment. threats to wild pacific salmon include poaching (meaning illegal harvesting, not the cooking method), habitat destruction, unregulated over harvesting, and a rapidly changing climate.
weighing up to 8,000lbs, the hippo is the heaviest land animal after the elephant (and liam before lockdown). that's almost 3700 bags of sugar if you measure things like that.
their eyes and ears are on top of their heads to keep watch for enemies while lying low in the water. this is great for survival against crocodiles but not so much for survival against habitat loss (their greatest threat).
over the last 200 years, human activities have tipped the scales against the survival of these ancient species. slaughtered for their eggs, meat, skin, and shells, sea turtles suffer massively from poaching and over-exploitation.
nearly all species of sea turtle are now classified as endangered, with three of the seven existing species being critically endangered.
special edition alert! we've partnered up with Project Seagrass for the 10th and final marine animals endangered species collection.
the dugong is a big chunky sea cow that's in desperate need of our help because they're in a vulnerable state of extinction.
25% of all dugong sales go straight to project seagrass to help them continue their good work. Seagrass must be preserved as a vital element in the marine eco-system for thousands upon thousands of animals.
so firstly eddy? yes eddy!
eddy - in surf terms, its a current of water or air that moves against the current. because why not go against the grain? don't know about you but i'd prefer to be different from the rest because it would just be a bit boring if we were all the same.
if you like dogs (and let's be honest, who doesn't?), you'll be glad to know that we donate 25% of all sales from our eddy collection directly to cardiff dogs home to build a new kennel.
so far, we've raised over £1500 with your help for those cute little beasts!
we can continue raising more money if you keep an eye out for the diamond logo on our products. or to make it a bit easier, shop our best sellers from the eddy collection below.
this collection aims to help raise awareness for these beautiful creatures that are overlooked and are facing dangerous population decline. oftentimes we think of endangered species, i'm sure you can easily picture the snow leopards and elephants that you see in the adverts all the time but sadly, there's so many more out there that just don't get the same amount of attention they deserve so here's us trying to do our bit to try to create a better future environment.
every 8 weeks, we release a new volume of endangered species to our collection to help raise awareness and hopefully educate more people about these animals. to add to this, all products in this collection are PETA certified and produced sustainably.
so, go on, why not treat yourself?
this black friday alone, we raise £300 for the world wide fund for nature with your help, so thank you for that :)
we started this collection in january 2020 to help australia during the wildfires. we donated 50% of sales to Wires - a charity based in aus set out to help the animals affected by the fires.
it is estimated that over 800 million animals were affected by the bush fires. we managed t praise over £3000 for @wireswildliferescue to help with the rehabilitation of rescues and habitats all over australia. thank you again for all of your support, none of this would have been possible without you lot.
i met georgia when she popped in the shop, once having a chit chat where she explained that she was an insane ceramicist. these pots and mugs are hand thrown on the potters wheel, then slowly dried over two weeks and then bisque fired.
such an intricate process and each glaze colour has been carefully crafted for a unique product.
we're so grateful we can collaborate on so many new things and there's more to come!
from the minute i messaged thomas over at lucky foot leather, i knew it would be the start of something iconic.
we are stocking exclusive runs of accessories made from vegan leather. so so buzzing to be working with such a talented craftsman.
lucky foot leather was started in june 2020 and came from the idea that you will always have a bit of luck with you when carrying a lucky foot leather product. everything is all handcrafted in cardiff and each product comes with 100% guarantee that it is authentic and one of a kind.
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